01
Bring your idea
Describe your creative requirements or upload a product or portrait image.
Jointly developed by Zhixing Era and the Yunjingzhi team
INSTAUPAI Commercial Content Creation Platform
AI commercial content
made simpler.
Start with a product image or a creative idea.
Express your business through images, video and digital humans.
Image design · Commercial video · Social content · Talking avatars
IDEAS COME TO LIFE. AI creation
From inspiration to creation
Image Design AgentStart your next commercial idea
CREATIVITY, POWERED BY AI.Zhixing Era · Technology for real business
ONE PLATFORM. MORE POSSIBILITIES.
Every idea
has a way to come to life.
Four creative capabilities. One INSTAUP workspace.
Turn product assets into richer commercial content.
IMAGE DESIGN
Give one product image more ways to tell its story.
Start with product assets and creative requirements to explore campaign images, product scenes and visual ideas that bring commercial inspiration to life.
Try Image DesignFROM IDEA TO CREATIONGood ideas
Good ideas
deserve to become reality.
Make the first creative step easier.
Explore new ways to turn assets into content, all in one workspace.
02
Choose a creative capability
Choose image design, video, social content or digital human creation.
03
Turn inspiration into a creation
Generate content in the INSTAUP workspace and explore new ways to express your ideas.
ONE PLATFORM.
MORE POSSIBILITIES.
Official INSTAUP product visuals
MORE POSSIBILITIES.
Official INSTAUP product visualsMADE FOR YOUR BUSINESSYour business
Your business
deserves a stronger voice.
Bring AI creation into everyday operations and brand communication.
E-commerce Content
E-COMMERCEHelp products stand out with product images, lifestyle scenes and product videos.
Brand Marketing
BRAND MARKETINGExplore visuals around your brand themes and enrich everyday marketing content.
Social Media
SOCIAL MEDIAStart with a content topic and explore richer combinations of images, text and video.
Corporate Communications
BUSINESS CONTENTCommunicate product and company information through explainers and talking avatars.
WHAT'S NEW AT SMARTTIME
News Connecting with the world. Growing toward the future.
Zhixing Era Holdings and Canaccord Establish Strategic Cooperation on North American Capital Markets
According to ZAKER Business News, Zhixing Era Holdings and Canaccord signed a framework agreement on listing advisory services, covering Canadian listing guidance and future North American capital market plans.
THE COMPANY BEHIND THE PRODUCTConnecting technology through products.
Connecting technology through products.
Putting technology to work for business.
Zhixing Era Artificial Intelligence (Hangzhou) Co., Ltd. focuses on AI research and applications, exploring its practical value in enterprise operations and commercial content creation.
We jointly develop INSTAUP with the Yunjingzhi team, embedding technology in creative workflows while providing enterprise AI applications and custom systems.
Starting with the product
Explore commercial image, video and digital human creation with INSTAUP.
Working in real settings
Connect content creation with enterprise operations so technology and applications can develop together.
Developing with partners
Zhixing Era and the Yunjingzhi team work together to keep improving the product.
OUR JOURNEY
Our Journey
From early exploration to new possibilities.
Following each step of our team and products.
PEOPLE BEHIND THE TECHNOLOGY
Talent at the Core
Bringing together research and industry experience to explore the frontiers of AI.
Zhixing Era Artificial Intelligence (Hangzhou) Co., Ltd. is an innovative enterprise focused on AI research and applications. Core research team members come from leading institutions in Macao and Hong Kong, and the team's academic collaborators include Fudan, Zhejiang, Tsinghua and Peking universities. Our research centers on computer vision, natural language processing and machine learning, serving areas including intelligent manufacturing, smart cities and intelligent services. The company has branches in several major cities, more than 1,000 business partners and over 10,000 merchant customers, with a nationwide service network and relationships with Fortune Global 500 companies and industry leaders. Guided by customer needs and technical innovation, Zhixing Era builds customized AI agents to support digital and intelligent transformation.
Zhang Yuan
- Founder & CEO of INSTAUP
- ICDC skills assessment instructor, Ministry of Industry and Information Technology
- Contributor to the association standard Guidelines for Compliance in Generative AI Data Applications
- AI mentor for the AIGC Youth and University Student Employment and Entrepreneurship Initiative, Ministry of Human Resources and Social Security
- Appointed instructor, School of Continuing Education, Harbin Institute of Technology
Fu Xuerun
- Co-founder of Zhongtian Zhixing
- Deputy head of the AIGC Direct Access initiative working group, organized by Xinhua News Agency and the Ministry of Human Resources and Social Security with support from the Ministry of Education
- Vice-chair, Generative AI Application Practice Development Center
- Invited AIGC expert, Deakin University
- Member of the Gongxin Shanggong expert group
Chen Jinze
- Co-founder of Zhongtian Zhixing
- Secretary-general of the AIGC Direct Access initiative, organized by Xinhua News Agency and the Ministry of Human Resources and Social Security with support from the Ministry of Education
- Expert on the AIGC assessment standards group of the Shanggong initiative, Industrial Culture Development Center of the Ministry of Industry and Information Technology
- AI mentor for the AIGC Youth and University Student Employment and Entrepreneurship Initiative, Ministry of Human Resources and Social Security
- AI Industry Applications Expert
Dr. Evelyn Zhang - Chief Scientist | Multi-agent Systems and Reinforcement Learning
- Education: PhD in Computer Science from Stanford University, advised by a pioneer in multi-agent systems. Graduated with highest honors from Tsinghua University's Yao Class.
- Experience: Former senior research scientist at Google DeepMind, leading work on multi-agent collaborative algorithms that defeated top human players in complex games. Her papers on large-scale multi-agent emergent behavior are regarded as important AI research.
- Contribution: Laid the theoretical foundation for our agent platform, enabling agents to work independently and collaborate efficiently on new, complex problems.
- Quote: "An individual agent is an expert; a collaborative network of agents is intelligence."
Joey Lee - Chief Technology Officer
- Education: Master's degree in Software Engineering from Beijing Institute of Technology.
- Experience: Former senior technology director in Baidu's AI architecture division, leading an AI middle platform and machine learning infrastructure supporting model training and deployment across the company's AI businesses, with experience managing clusters of over one million servers.
- Contribution: Led development of our agent coordination and scheduling engine, addressing task assignment and conflicts across agents in complex business workflows and improving system reliability.
Sofia Wang - VP of Product and Strategy | AI Agent Commercialization and Application Ecosystems
- Education: Master's degree in Computer Science from Zhejiang University.
- Experience: Co-founded a SaaS startup and researched the digital transformation requirements of more than 200 manufacturing and retail SMEs. Later worked as an Alibaba product manager, launching an internal enterprise process automation tool from the ground up.
- Contribution: Identified where agents can reduce costs and improve efficiency for SMEs and designed ready-to-use agent templates, connecting our team with the market.
Carl Kong - Head of Security and Ethics | AI Alignment and Value Safety
- Education: PhD in Artificial Intelligence from Tsinghua University, focusing on AI safety and alignment, followed by postdoctoral research at Zhejiang University's State Key Laboratory of CAD & CG.
- Experience: Former head of AI ethics and safety research at Huawei's Noah's Ark Lab, contributing to several national and industry standards.
- Contribution: Optimizes core algorithms and led the establishment of our data security and compliance processes, working to keep agent applications aligned with applicable laws and regulations, especially in healthcare and finance.
OUR STRENGTHS
Our Team's Strengths
Integrated Expertise
Combining theory, engineering, business and security connects research, implementation and scaled application.
Cross-disciplinary Perspective
Our members bring experience from academia, leading technology companies and consulting, with a global perspective and extensive industry networks.
Responsibility and Innovation
While exploring technical frontiers, the team places security and ethics at the center of developing responsible, trustworthy AI.
CONNECTED TO POSSIBILITY
Partners
We work closely with leading technology providers to integrate advanced AI capabilities for our customers.
TRUST BUILT THROUGH VALUE
Trusted by Customers
Built on trust and value. Sharing our customers' progress.
Customer Story 1
As an A-share-listed high-tech enterprise, we worked with Zhixing Era to customize a private, integrated AIGC tools platform. It empowered more than 3,000 employees, substantially improved efficiency and helped upgrade our operations, achieving our core goals of reducing costs and increasing efficiency.
Asia CuanonCustomer Story 2
Heavy social engagement duties and work pressure were a major challenge for our chamber of commerce. Zhixing Era's digital twin solution brought a new approach: replacing the need to appear on camera in person, enabling efficient one-to-many business networking and resource matching, and opening a new window for others to understand us.
Huishang OrganizationCustomer Story 3
With more than 2,400 stores, we continually explore new ways to grow. Working with Zhixing Era on a short-video account network for customer acquisition opened new channels for partner recruitment and private-domain traffic. The system helped us acquire and convert customer leads, supporting Xianfeng Fruit's continued development.
Xianfeng FruitCustomer Story 4
The core value of working with Zhixing Era was its mature, repeatable commercial operating procedures. Combining this approach with our resources, we demonstrated its market potential quickly: four offline summits generated RMB 1.28 million in revenue in under two months, helping us enter both business and consumer markets.
Starlink AI
RECOGNITION & CREDENTIALS
Industry Recognition & Credentials
From innovation initiatives to industry recognition, our credentials reflect our capabilities.
Select a certificate to view the original
LET'S CREATE SOMETHING.Your next good idea
Your next good idea
starts here.
Jointly developed by Zhixing Era and the Yunjingzhi team